The ABS Brand Story: A Global Journey Starting with a Single Cash Register

When founder Mr. William Low established the ABS brand in Singapore in 1988, the global POS industry was still in its infancy. That moment marked the beginning of a "cash register journey" spanning three continents—a journey that has now lasted 38 years, establishing ABS as one of the world's earliest cash register manufacturers.
ABS’s first model, the SYSTEM III, stands as the brand’s seminal work. Thanks to its unique design and reliable, stable performance, the product won a prestigious POS design award in Singapore in 1992. This accolade represented more than just an honor; it signaled to the global market that ABS was a professional POS terminal manufacturer with a rich heritage and a clear vision—one that chose to build its foundation on quality and design from the very start.

In the 1990s, the global POS market was dominated by major players like IBM, NCR, and Wincor, making competition fierce. Rather than imitating the competition, ABS pursued a strategy of differentiation based on "unique design, reliable performance, and excellent value for money." This steadfast commitment enabled ABS to quickly gain recognition from partners and users across more than 70 countries and regions.

It is worth noting that this era coincided with the early development of the global retail industry and POS hardware. At the time, Microsoft’s mainstream operating system was still MS-DOS, monitors were bulky CRTs, printing relied on dot-matrix technology, and transactions were almost exclusively cash-based—electronic payments had not yet emerged. Amidst these humble conditions, ABS expanded into markets across Europe, South America, Southeast Asia, the Middle East, and Africa, witnessing firsthand and actively participating in the evolution and growth of the global POS industry.

This unique experience endowed ABS with an invaluable asset: a profound understanding of the global market. It gave the company insight into the specific needs of users across different regions and an understanding of the fundamental logic driving industry evolution. Thanks to the solid foundation laid during those formative years, ABS has been able to navigate product innovation and iteration with confidence since the turn of the millennium, consistently launching products that are both highly reliable and perfectly tailored to real-world usage scenarios. Looking back on a 38-year journey, ABS remains true to its original mission. From its beginnings with a single cash register to its current status as an industry-leading brand serving global buyers, ABS has proven over time that a truly trustworthy brand is built on an unwavering commitment to quality and sincerity toward its customers. ABS continues to forge ahead on this path.