Dongguan Lurui Electronics Technology Co., Ltd. is a professional manufacturer of intelligent commercial equipment integrating R&D, production, sales, and service. For many years, it has been the source factory for Singapore's ABS brand POS machines, and in 2024, it completed the acquisition of the ABS brand, achieving another upgrade in its brand strategy. The ABS brand was established in 1988 and is an internationally renowned professional manufacturer of Point of Sale (POS) terminals. Since launching its first commercial POS machine in the Asia-Pacific region in 1988, ABS has been committed to the R&D and manufacturing of world-class, high-quality POS machines, and has successively launched more than 60 models of POS machines based on eight major series, which are sold in more than 70 countries and regions worldwide.
The company has successively passed ISO 9001:2015 Quality Management System, ISO 14001:2015 Environmental Management System, ISO 45001:2018 Occupational Health and Safety Management System, 3C, CE, RoHS EU certifications, copyrights, design patents, and many other domestic and international certifications. Dongguan Lurui Electronics adheres to the craftsmanship spirit of ABS, constantly pursuing excellence and innovative development. We strive to provide global commercial customers with high-quality commercial terminals and peripheral products that are stylish, reliable, stable, energy-saving, environmentally friendly, and highly competitive, as well as a series of smart POS management solutions, helping global users and partners create greater business value!
Team Introduction
Our company team is structured around five core pillars: R&D and Design, Production and Manufacturing, Quality Control, Marketing and Sales, and Technical Services. With years of extensive experience in the commercial smart terminal industry, we remain steadfast in our commitment to being driven by technological innovation, anchored by uncompromising quality, and centered on customer needs. We provide stable, efficient POS equipment and comprehensive solutions for a wide range of scenarios, including retail, dining, supermarkets, convenience stores, healthcare, and government services.
Upholding the philosophy of "Professionalism, Rigor, Pragmatism, and Innovation," our team has established a complete closed-loop service capability—spanning product structural design, hardware development, system adaptation, mass production, and after-sales support. We are dedicated to providing our partners with POS products that offer exceptional cost-effectiveness, high stability, and superior compatibility.
1
R&D and Design Team
Composed of specialists in electronic engineering, structural design, and software adaptation, this team possesses comprehensive capabilities in hardware development, mold design, and interface adaptation. With years of deep expertise in the POS terminal sector, the team is well-versed in mainstream POS systems, payment protocols, and peripheral standards. They are able to respond rapidly to customized client requirements, ensuring product performance stability, robust compatibility, and efficient product iteration.
2
Production and Manufacturing Team
Equipped with standardized production lines and a professional management team, we strictly execute production protocols—including incoming material inspection, in-process control, and finished product aging tests. We ensure large-scale, standardized delivery—from SMT placement, assembly, and debugging to packaging and shipping—thereby guaranteeing product consistency and on-time delivery.
3
Quality Control Team
We have established a comprehensive, end-to-end quality inspection system that exercises strict oversight over every stage: component procurement, manufacturing processes, functional testing, safety performance, and reliability aging tests. Adhering to the principle that "no defective product leaves the factory," we provide a robust quality assurance foundation for the long-term, stable operation of our products.
4
Marketing and Sales Team
Well-versed in the market demands and distribution channels of both domestic and international commercial POS markets, our team provides clients with one-stop services—including product selection guidance, solution configuration, pricing support, and order tracking—while remaining committed to fostering long-term, mutually beneficial partnerships.
5
Technical Service and After-Sales Team
We provide a comprehensive suite of services—including installation guidance, remote debugging, troubleshooting, firmware updates, and spare parts supply—to ensure rapid responses to client issues, minimize operational costs for our customers, and enhance the continuous operational uptime of their equipment.
Development History
We strive to provide global commercial customers with high-quality commercial terminals and peripheral products that are stylish, reliable, stable, energy-saving, environmentally friendly, and highly competitive, as well as a series of smart POS management solutions, helping global users and partners create greater business value!
1988 Year
ABS COMPUTER PTE LTD. was established in Singapore, and in the same year, launched the Asia-Pacific region's first PC-based third-generation cash register.
1989 Year
Establishing a Product Design and R&D Center in Singapore
1992 Year
Winner of the Singapore Point-of-Sale Terminal Design Award
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Product Development History
Founder Introduction
The ABS brand was established and registered in Singapore in 1988 by Mr. William Loh. Since the launch of its first third-generation POS terminal in the Asia-Pacific region in 1988, the company has remained steadfastly dedicated to the research, development, and manufacturing of world-class, high-quality POS systems. Over the years, it has introduced more than sixty distinct POS models across eight major product series, achieving strong sales in over 70 countries and regions worldwide.
In 2019, the company was honored with the "Outstanding Figure in China's Commercial Informatization Industry" award, recognizing its contributions during the 40 years of China's Reform and Opening-up.”
Our honor certificate
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The cash register company has successively passed ISO 9001:2015 Quality Management System, ISO 14001:2015 Environmental Management System, ISO 45001:2018 Occupational Health and Safety Management System, 3C, CE, RoHS EU certifications, copyrights, design patents, and many other domestic and international certifications.
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